The Democratic Women of Comal County are a spirited group, and the kicking donkey is representative of their spirit and energy. I was initially approached by the DWCC for help with the invite for a new memorial dinner. After finding they had no official branding, I offered my assistance. In trying to capture the spirit of the current political climate, as well as the women's rights movement, I recognized certain parallels between the efforts currently being asserted and those of the 1960's and 1970's. With those things in mind, I chose a typeface that had more of a vintage feel; with the thicks and thins, and round-ish nature of the characters, and then the bold red and blue stars surrounding the donkey.