Get Down & Get Funky AIGA Austin's Annual Bowling Event Branding + Collateral

In June of 2018, I was asked to do a quick-turn-around branding job for AIGA Austin's annual bowling event. The theme was "Get Down & Get Funky", and that I certainly did, in putting this together. I started with a super funky playlist and some sketches. From there I traced the graphite illustrations in ink, and scanned them in. Then, those illustrations were live-traced to make them more easy to manage. For the main lock-up, I assembled a few color options and let the AIGA folks decide on their favorite. Once the main aesthetic had been established I put together an email/web header and a drink ticket. Because time was such a factor, I handed off the final lock-up to the AMAZING Judy Schulz (@judyisokay) who (apart from being the main organizer for the event) then applied those assets to some really amazing swag/collateral items. This project was a lot of fun, I hope they will think of me the next year.

Pencil

Ink

Digital

Color options

Drink ticket

Background layers

Photos from the event - Books, candles and banner assembled by Judy Schulz

Copyright © 2018 Colton Branscum. All rights reserved.

Get Down & Get Funky AIGA Austin's Annual Bowling Event Branding + Collateral
Get Down & Get Funky AIGA Austin's Annual Bowling Event Branding + Collateral
Get Down & Get Funky AIGA Austin's Annual Bowling Event Branding + Collateral
Get Down & Get Funky AIGA Austin's Annual Bowling Event Branding + Collateral